3 minutes
How Adspirer Secures Agentic Marketing at Scale
Harold Byun
Chief Executive Officer
Customer stories often reveal where technology is headed before the rest of the market catches up.
Adspirer is one of those stories.
The company is helping redefine how modern advertising operates, enabling customers to manage and optimize campaigns through AI-powered workflows that interact with platforms like Google Ads, Meta, LinkedIn, TikTok, and Klaviyo. Behind the scenes, agents are making decisions, calling tools, and executing actions that traditionally required significant manual effort.

As adoption accelerated, so did the operational challenges.
When AI systems move beyond content generation and begin taking actions across business-critical systems, organizations need more than traditional security approaches. They need visibility into what agents are doing, how decisions are being executed, what systems are being touched, and how autonomous actions translate into business outcomes.
At the same time, Adspirer was supporting approximately 50 million MCP tool calls per day across roughly 3,000 customer environments while navigating enterprise security reviews and growing customer expectations. They turned to BlueRock to continually assess and protect their AI-native infrastructure with our active security mechanisms from development to deployment.
In our latest customer case study, you'll learn how Adspirer approached these challenges and how the company gained greater visibility, governance, and operational confidence across its agentic infrastructure.
The story offers a practical look at how agentic operations support the lifecycle of AI development and enable scaled deployments as enterprises embrace AI-native workflows.
FAQ
Who uses BlueRock?
Adspirer, an AI-native advertising platform, uses BlueRock to secure the full lifecycle of its MCP infrastructure: scanning server builds before deployment with the MCP Trust Registry, observing agent behavior in production, and enforcing runtime guardrails at execution time, at a scale of approximately 50 million MCP tool calls per day.
How does Adspirer secure its MCP servers?
Adspirer continuously scans its MCP server builds prior to deployment using BlueRock's MCP Trust Registry, which identifies MCP-specific vulnerabilities that traditional SAST scans do not pick up, mapped against OWASP MCP Top 10, MITRE CWE, and MAESTRO. In production, BlueRock provides runtime observability and execution-time guardrails.
Can BlueRock deploy without changing existing agent workflows?
Yes. At Adspirer, BlueRock integrated alongside MCP workloads running on GCP, with an observe-only deployment option and compatibility with existing conversational AI workflows. Teams can start with visibility and turn on enforcement when ready.