Customers
/
Adspirer
CUSTOMER CASE STUDY
How Adspirer secures the full lifecycle of AI advertising operations
Adspirer's AI agents plan, launch, and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and Klaviyo, driven from conversational AI tools like Claude and ChatGPT. BlueRock gives them visibility, policy enforcement, and operational control across their MCP infrastructure, from build-time validation to runtime.
Adspirer's customers run advertising campaigns by talking to AI. Behind each conversation, autonomous agents plan, launch, and optimize across Google Ads, Meta, LinkedIn, TikTok, and Klaviyo, making thousands of decisions a day across MCP infrastructure that handles roughly 50 million tool calls daily.
That autonomy is the product. It is also a new security surface that traditional SAST and logging were never built to cover.
CHALLENGE
Autonomous agents acting across sensitive ad platforms created a security surface SAST and logging could not cover.
APPROACH
BlueRock secured the full MCP lifecycle: scan before deploy, observe at runtime, enforce at execution.
OUTCOME
Visibility and control across the action path, with no change to how Adspirer's agents work.
Industry:
AI-native advertising platform ·
Infrastructure:
MCP servers on GCP ·
Products:
MCP Trust Registry, Observability + Guardrails ·
Scale:
~3,000 customer environments, ~50M MCP tool calls/day ·
Deployment:
alongside MCP workloads, observe-only option
3,000
Customer environments
50M
MCP tool calls per day
BUILD
→
SCAN
→
DEPLOY
→
OBSERVE
→
ENFORCE
→
SCALE
Operational scale discussed at the time of collaboration: approximately 3,000 customer environments and 50 million MCP tool calls per day.
As an agentic AI company, Adspirer powers AI performance marketing agents that plan, launch, and optimize campaigns across Meta, Google, and more. With thousands of decisions flowing through our MCP infrastructure, our customers expect reliability and security. BlueRock gives us the visibility and control we need to run agentic systems with confidence.
What changed for Adspirer
BlueRock helped Adspirer strengthen operational confidence and enterprise readiness during a period of rapid platform growth.
THE APPROACH
How Adspirer secures its MCP infrastructure with BlueRock
Lifecycle coverage beyond production runtime
MCP-specific scanning traditional SAST misses
Observe-only deployment alongside existing workloads
Scan Before Deploy
BlueRock's MCP Trust Registry continuously scans Adspirer's server builds prior to deployment, identifying MCP-specific vulnerabilities traditional SAST scans do not detect.
OWASP MCP Top 10
MITRE CWE
MAESTRO
Observe Runtime Behavior
Visibility across agent decisions, MCP tool calls, downstream execution behavior, runtime anomalies, and behavioral drift.
Agent Decisions
MCP Tool Calls
Behavioral Drift
Enforce At Execution
Policy controls across agent-to-tool interactions, agent-to-data movement, and execution boundaries.
Agent-to-Tool
Agent-to-Data
Execution Boundaries
TECHNICAL INTEGRATION
Deployed without disrupting existing workflows
BlueRock integrated directly alongside Adspirer's MCP workloads running on GCP infrastructure, providing runtime telemetry, observe-only deployment, policy enforcement, downstream execution visibility, and compatibility with existing conversational AI workflows.
Who is Adspirer?
Adspirer is an AI-native advertising platform that lets marketing teams execute campaigns, analytics, and optimization workflows across Google Ads, Meta, LinkedIn, TikTok, Klaviyo, and other systems directly from conversational AI interfaces such as Claude and ChatGPT.
The platform runs MCP infrastructure at scale and enables users to:
Create and optimize campaigns
Pull analytics and reporting
Adjust targeting and budgets
Coordinate cross-platform workflows
Automate operational marketing tasks
The speed of agentic marketing, with guardrails that keep it safe at scale.
What is BlueRock's MCP Trust Registry?
The MCP Trust Registry continuously scans MCP server builds prior to deployment, identifying MCP-specific vulnerabilities that traditional SAST tools do not detect, mapped against frameworks including the OWASP MCP Top 10, MITRE CWE, and MAESTRO. The MCP Trust Registry is a free community resource. www.mcp-trust.com
Does BlueRock require changing how Adspirer's MCP infrastructure runs?
No. BlueRock integrated alongside Adspirer's existing MCP workloads on GCP infrastructure, including an observe-only deployment option, without disrupting existing conversational AI workflows.
What runtime visibility does BlueRock provide?
BlueRock provides visibility across the full agentic action path, including agent decisions, MCP tool calls, downstream execution behavior, runtime anomalies, and behavioral drift.
What kind of policy controls does BlueRock enforce?
BlueRock enforces policy controls across agent-to-tool interactions, agent-to-data movement, and execution boundaries, applying protections directly at the moment of execution.
Who is Adspirer?
Adspirer is an AI-native advertising platform that lets marketing teams execute campaigns, analytics, and optimization workflows across Google Ads, Meta, LinkedIn, TikTok, Klaviyo, and other systems directly from conversational AI interfaces such as Claude and ChatGPT.
Run your agents with the same confidence
BlueRock provides observability and guardrails across the full Agentic Action Path, from model decision through MCP tool calls to execution and outcome.
About Adspirer
Adspirer is an AI-powered advertising platform that enables marketing teams to operate campaigns through conversational AI systems using MCP infrastructure. The platform connects autonomous workflows across major advertising and analytics systems including Google Ads, Meta, LinkedIn, TikTok, and Klaviyo.
About BlueRock
BlueRock.io provides runtime observability, guardrails, and trust infrastructure for agentic systems and MCP environments. Its platform helps organizations securely operate, understand, and control autonomous execution across AI-native infrastructure.
Last updated June 16, 2026